LíberoSi te lo explican.

LOLA were the agency chosen to create Líbero magazine’s first ever advertising campaign. “Si te lo explican con futbol (If they explain it to you with football)” was the concept thought up to put across the message that Líbero is not just a football magazine, but also one that uses Spain’s most popular sport to discuss other topics such as culture, art and style, among others.

The series of four adverts took a humorous look at wives trying to explain things to their husbands, using football references in order for the men to understand better what they were trying to say. The ads immediately captured a big buzz in Spain, with “The Ab Machine” going viral and earning over 200,000 views on YouTube in its first two weeks online.