LíberoInmaduros.

Following in the wake of the successful “If they explain it with football” campaign, LOLA and Líbero magazine launched ‘Inmaduros’ (Immature) just in time for the World Cup.

The spot offers a humorous explanation as to why men mature slower than women: because men live for and by each football World Cup, meaning they only mature every four years. This hypothesis is demonstrated in the ad with a series of daily situations that men live through during a World Cup, whilst their girlfriends and wives look on with disdain and resignation at the lack of maturity on show.