NomadRESPECT.

LOLA, the creative agency that is part of Lowe & Partners, launches the online campaign “RESPECT” for Nomad Skateboards. Nomad is the leading skateboard brand in Spain and is currently in the process of expanding into the global marketplace. The primary objective of this image campaign is to build brand awareness and reputation in the global arena.
The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there´s no difference between the two worlds. A scientist experiments and investigates until he gets the desired results, just like a skater learning a trick. An accomplished violinist practices endlessly with his wooden instrument, refining his technique and the skater does too. The policeman, through his dedication and bravery, is also connected to the life of a skater.