Kiss TVAll for the music.

LOLA teamed up with Kiss TV for “All for the music”, a campaign with which the channel aimed to position itself clearly in favour of music, and against anything that may destroy it.

Working with British audiovisual artisit Mikolaj Gackowski, LOLA produced a series of videos for Kiss TV’s campaign showing moments from famous music videos without the music. The strapline for the campaign videos was: “If you take out their music, you take out their meaning.”

In videos such as Party Rock Anthem by LMFAO and Gangnam Style by Psy the only thing to accompany the images were the sounds of the artists singing and dancing. A powerful image against piracy and other forms of copywrite infringement.