MagnumPink & Black.
LOLA created the campaign for the international launch of two new MAGNUM ice creams, Pink & Black. The main idea was that the two new flavours, café espresso (Black) and champagne and raspberry (Pink), should reflect different aspects of our personality and could therefore be eaten at different times.
So LOLA made a TV ad for the campaign presenting these two new ice creams as two options for very different moments.