MagnumLife & Death

We took advantage of the 25 anniversary of Magnum to generate a campaign that paid hommage to their most iconic ice cream, the Magnum classic. We focused on upgrading the brand image and giving it global character.

This is an extraordinary story of the last words of an ice cream in New York , Paris and Venice. A Magnum Classic ice cream moves closer to the camera during a sequence shot. It moves very slowly, and it is as if we are watching from the perspective of someone about to take their first bite of the ice cream, as if an invisible hand was bringing it to their mouth. The ice cream will be moving elegantly until the moment just before it is bitten, and in this journey we will listen to their last words. Because when a Magnum dies, pleasure lives. The films are narrated by the extraordinary voices of Harvey Keitel, Olivier Martinez and Chazz Palminteri.