RexonaNo White Marks.
LOLA and Rexona teamed up once again to carry out the “No White Marks” ad. Rexona continued definining themselves as innovators in the deodorant brand category, this time showing women how their deodorants don’t leave any white marks on their clothes.
LOLA took this message and ran with it, showing women wearing whatever colour they liked when doing physical exercise.
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