SignalPablo & Oliver.

Before working with Signal, LOLA understood one thing. It doesn’t matter how important it is, nobody enjoys brushing their teeth. Especially kids.

This is for two reasons: 1.) it is lonely and 2.) it is boring. So LOLA made a campaign that countered these two problems by presenting the teeth-brushing process as a fun moment to be shared by child and parent.

And Signal could continue to position themself as the toothpaste brand that aims to instill good brushing habits around the world.