CornettoLick Challenge.

LOLA took fan involvement to another level with the Cornetto Lick Challenge. Through a webcam or built-in camera, fans could compete with Nick Afanasiev, the man with the longest tongue in the world, to see if they could eat an ice cream quicker then him.

Challengers needed to have a webcam on their computer or smartphone. When the Cornetto appeared on screen it was time to start licking. The faster the participant licked, the faster the Cornetto disappeared during the challenges against Nick, which included weightlifting, taekwondo and bowling amongst others.

Prizes were available to download for those who won, but if you lost, all your Facebook friends would be quick to find out!