MagnumInfinity.

Campañas, Brand Development

LOLA played on the name of Magnum’s latest ice cream, Infinity, with their latest advert for the brand. Our Magnum girl takes a bite out of her new Magnum Infinity, but the ice cream immediately returns to its entirety, uneaten.

This magical occurence captures the attention of the girl’s friends, who run to come and see it happen. The girl rushes home to show this great discovery to her flatmate, but when she takes a bite, this time the Magnum isn’t ‘infinite’!