MagnumAs Good as Gold.

LOLA was excited to help Magnum launch its new product, Magnum Gold?!, the first ever gold ice cream on a stick. Our team had input from product development all the way through to the roll out of the advertising campaign in 2010, Magnum’s most ambitious ever.

The ad was a Hollwood-style movie trailer, helmed by X-Men and The Untouchables Director Bryan Singer, starring Academy Award and Golden Globe winning actor, Benicio Del Toro as well as Brazilian actress Caroline Correa. In the ad the two protagonists team up to steal a staggering 75 million pieces of gold, ending with a typical Hollywood twist, of course!

The campaign’s success led Magnum to reshoot the advert with American actor Joe Manganiello for the US launch of Magnum Gold?!.