TriNaArengador.

‘Arengador (The Speechmaker)’ was a spot created by LOLA for TriNa in 2010. With the claim “Do you dare be natural?”, TriNa wanted to let its target audience know that they should be themselves as they are, without pretending to be something else, 100% natural, just like the drink.

A group of people getting ready for their first every parachute jump are inspired by a speech from their instructor, in which he tells them they can all do it, as boringly ‘natural’ as they all may be!