AmstelGenios sin saberlo.

#GeniosSinSaberlo (#Geniuseswithoutknowingit) is LOLA’s first campaign for Amstel. After the success of LOLA’s campaigns for other brands from the Heineken group, Amstel chose LOLA to help position itself as the beer for men, as well as celebrating their unique way of being.

Using the brand idea “Inteligently simple”, the campaign shows how at times men can be geniuses without realising it, emphasising their capacity to simplify things intelligently.

This work by LOLA consists of four spots which look to reinforce, through day-to-day situations, this idea that men have a specific, and often peculiar way, of seeing and doing things, which helps them to simplify things.