Magnum5ocial Kisses.

This interaction for Magnum saw LOLA design an interactive vending machine rewarding the most ‘kissable’ participants with one of Magnum’s latest “5 Kisses” French Patisserie-themed ice creams.

To enter, the user had to take a ‘selfie’ photo with the vending machine, which was then posted on to their Facebook page asking how ‘kissable’ the person was. If a certain number of likes were earned from the user’s friends, the vending machine distributed a free Magnum “5 Kisses” ice cream.

“In a global campaign like 5 Kisses from Magnum, just as important as the main pieces of the campaign are the activations in local markets,” explained Paulo Areas, Global Creative Director at LOLA. “5ocial Kisses allows us to work with several digital and social media which can be vital for the success of the campaign.”