COPEImpossible Faces

Our first assignment for the popular radio station COPE, found an informal and fun way to show the emotion and intensity that football fans experience when they listen to “Game time”, the channels´most popular sports program.

For Nicolás Ordozgoiti, the creative responsible for the campaign, “when we were coming up with ideas for the spot, we felt that the key differentiator of football fans is the emotion they experience. A lot of people watch games on TV, but turn down the sound and put “Game time” on because its more powerful. What better way to highlight the emotions of the fans than the crazy faces they make. Its like going to a game but instead of watching the match you watch the fans. Very few things can truly reflect the emotion of fans that what you see on their faces.”