Tom O’Brien joins LOLA

LOLA’s ranks have been bolstered by the appointment of Tom O’Brien as Global Business Director. Tom will lead the agency’s global work with Unilever’s ice cream brands.

After recently helping two start-ups to launch, following a twenty-year career at Grey leading Procter & Gamble accounts all over the world, American O’Brien will now work in the city of his residence for the past three years, Madrid.

“I have always admired the Lowe network for its sharp creativity, strong relationship with clients and its passion for constructing global brands that serve as reference points,” Tom said. “I love the people at LOLA – having an international team of talent like this, on my doorstep, is very motivating. I’m honoured to be part of the team.”

Miguel Simoes, CEO and Partner of LOLA commented: “We are very lucky to have somebody of Tom’s high level of professional quality join us.  We’re sure his arrival to work with these iconic Unilever brands will improve even further the value we offer to our client.”

Tom’s appointment has been reported by advertising publications such as Ad Latina, Latin Spots, Marketing Directo and Control Publicidad.