the Worstfolio. We all start at the bottom

LOLA teamed up with the Miami Ad School to create The Worstfolio, a website showing that even the most successful professionals in advertising once had to start at the bottom. Using the tagline “No creative is born a genius” the Worstfolio online portfolio includes interviews with some of the best creatives of the world, who explain what was the worst campaigns during their first years of work.

The website should serve as inspiration for those looking to grew in the advertising world but who maybe think they might not be good enough, or are making too many mistakes. Remember, no creative is born a genius.