The SEAT Ibiza celebrates 30 years

LOLA launches a campaign to celebrate the 30th anniversary of the SEAT Ibiza. Since it launched in 1984 the sporty hatchback has been hugely popular with young people around the world, and is SEAT’s best-selling model. Under the concept ‘time flies when you’re having fun, even if it’s 30 years’, the spot celebrates the spirit of the SEAT Ibiza and the people who have grown up with it.

Creative Directors Nacho Oñate and Nestor Garcia explained the thinking behind their campaign: “the majority of young people here in Spain have two things in common: they want to have a good time and they’ve driven a SEAT Ibiza at some point in their lives. So we brought together some of the experiences they might have had in the car over the last thirty years, in a fun and simple way.” Vamos? Vamos!

You can watch the campaign video here.