“Use your free hand” with a Shandy

Shandy Cruzcampo, the brand leader in the flavoured beer market in Spain has just launched its new campaign, entitled “Use your free hand”. LOLA, the agency responsible for the successful “Lemon & Orange” campaign last year from the same brand, used an obvious but ingenious observation of what to do with your “free hand” whilst drinking a Shandy Cruzcampo. See the ad below to get an idea of what we mean!