Magnum in Integration 40
The Magnum campaign Celebrating 25 Years of Pleasure has been included in Integration 40, a collection of the best campaigns in the world, harnessing the power of multiple agencies and multiple stakeholders.
Magnum’s brand team created a collaborative culture for all involved agencies: they briefed the team, set and tracked goals, made sure all relevant reviews were in place, and all deadlines communicated well in advance. LOLA, the lead agency developed the strategy and coordination between facilitated agencies, PHD managed media strategy, Golin Harris was responsible for the PR plan, Lowe Brindfors digital handled, and Iris Worldwide developed the shopper and POS materials.
The campaign garnered 3 billion impressions – three times as many as the previous effort, and Instagram followers grew by 150%. This drove a 19% increase in positive sentiment.
