Love Conquers Youtube
Cornetto Algida (Italy) leads the ranking for the most successful advertising campaigns on YouTube in Italy, in 2014 , with ‘ Cupidity Love Story ‘
The spot, created to launch Cornetto Cupidity, tells a love story with a modern twist, where Cornetto, Facebook and two young people turn a fleeting encounter into a summer love story. “Love is always the core value of Cornetto,” says George Nicolai, marketing director of Unilever Ice Cream Italy (which heads Algida). ” I wholeheartedly believe in Cupidity Love Stories, a project that aims to tell stories of kids of different nationalities, using a universal language : that of love.” The global campaign was made by the creative agency LOLA, the Global agency of record for Cornetto and developed by MOFILM.
See the original article from Prima Comunicazione here: Le pubblicità più popolari su YouTube in Italia nel 2014: vince la love story del Cornetto
See the work here : Cornetto Love Ride (Italy)
Congratulations to the team which includes :Alberto DiLeo Former Global VP of Cornetto
Miguel Simoes, CEO and Partner of LOLA
Chacho Puebla, Chief Creative Officer and Partner of LOLA
Executive Creative Director, Francisco Cassis
Client Service Director, Daniele Cicini
Account Director, Tom Elliston
Account Supervisor, Pablo Arango
Account Executive, Laura de Benito
Director of Strategic Planning, Erwin Flores
Head of TV, Cristina Español
Production House, Republicana
Director, Fran Torres
Producer, Daniel Boyero
Post Production, Serena
Sound Production, Massive Music
Print Production, Enrimur
Print Producer, Marie Gilot
Photographer, Alicia Aguilera
Production support, Cesar Baciero, Marco Valdes
