LOLA wins Agency of the Year at El Sol
In a monumental night of success at El Sol festival this Saturday, LOLA struck gold three times, won a Grand Prix award and took home the Agency of the Year prize. LOLA won 15 awards in total at the highly prestigious Ibero-American festival, which is held every year in Bilbao, as success for other agencies from Lowe + Partners resulted in a victory for Network of the Year too.
The illustrious Grand Prix accolade was awarded to LOLA in the Outdoor category for the agency’s Saving Words campaign for Scrabble, which also won two Golds in Outdoor and Promo. In addition, LOLA won Gold in TV for Visionlab, four Silvers for Líbero Magazine, and Silver and Bronze for Unilever Brand Cornetto. LOLA won five more awards across all categories, bringing the grand total to 15 on a historic night for the agency.
El Sol festival is widely recognized as the premiere award competition in Ibero-American communication, honoring the best work in advertising, innovation, media, public relations, and branded content. After a weeklong judging session, the awards ceremony took place at the Euskalduna Conference Center in Bilbao, Spain on May 31st. This year there were over 2,500 submissions and 1,500 delegates were in attendance.
TOTAL TALLY
OUTDOOR – SAVING WORDS – MATTEL – GRAN PRIX
OUTDOOR – SAVING WORDS – MATTEL – GOLD
MEDIA – SAVING WORDS – MATTEL – SILVER
PROMO – SAVING WORDS – MATTEL – GOLD
PROMO – LOVE PLANE – BRONZE
PROMO – NOTARY – MONKEY WEEK – BRONZE
DIGITAL – EMAIL GENERATOR – MIAMI AD SCHOOL – BRONZE
DIGITAL – CAPTCHIONARY – MATTEL – BRONZE
DIGITAL – LICK CHALLENGE – CORNETTO/UNILEVER – SILVER
DIGITAL – IF THEY EXPLAIN IT WITH FOOTBALL – LIBERO – SILVER
RADIO – IF THEY EXPLAIN IT WITH FOOTBALL – LIBERO – SILVER
TV/CINE – THE SUN – VISIONLAB – GOLD
TV/CINE – IF THEY EXPLAIN IT WITH FOOTBALL – LIBERO – SILVER
CONTENT – NO MUSIC VIDEOS – KISS TV – BRONZE
INTEGRATED – NO MUSIC VIDEOS – KISS TV – SILVER
1 GP, 3 Gold, 6 Silver, 5 Bronze = 15 total
AGENCY OF THE YEAR – LOLA
NETWORK OF THE YEAR – LOWE + Partners
The below video shows the moment LOLA was announced as Agency of the Year:
