LOLA goes ‘From Heart to Heart’

After months of research, LOLA has today published its study ‘From Heart to Heart: a journey through emotions and their influence on our behaviour‘.

Undertaken to better understand how emotions impact human behaviour and decision-making as well as consumer purchasing, ‘From Heart to Heart’ brings together several investigations from related fields, such as psychology, neuromarketing and communication and is complemented by the testimonies of 46 international experts in the publicity industry.

As Amaya Coronado, Strategic Planning Director of LOLA and part of the team responsible for the study, explains: “Brands with an emotional value create preference in people’s minds. And this preference leads them to make purchases. The more emotion invested in brands, the more powerful they become because the more a brand can talk to the heart, the better it can connect to people. So the more fluently we speak the language of emotions, the more people we will reach.”

Click here to read the full press release about ‘From Heart to Heart’.