LOLA presents at Eurobest Lisbon
04 dic 2013
Chacho Puebla, Partner & Executive Creative Director at LOLA, and Amaya Coronado, Strategic Planning Director, were invited to speak at Eurobest, the European Advertising Festival, this Wednesday, 4 December.
Speaking on day one of the festival, which is taking place in Lisbon, Portugal this year, Chacho and Amaya presented ‘Heart 2 Heart: From the Heart of Brands to the Heart of People’. The presentation was an introduction to LOLA’s study on emotions and their influence on purchasing and consumption, ‘From Heart to Heart’, which was published today.
