LOLA & Mattel join forces

LOLA has been selected by toy company Mattel to handle its European advertising and digital account. The exciting news will mean LOLA will be working with some of Mattel’s well known brands such as Barbie, Hot Wheels, Monster High, and Max Steel, as well as on new product launches.

Miguel Simoes, CEO & Partner at LOLA, said, “This is a huge opportunity and a chance for us to help [Mattel] get a powerful position in the negotiations between child and parent – it’s a process that involves a lot of emotion. Mattel is really in the international entertainment business, so this is fertile creative territory.”