Campaign for the Cornetto Mix Mini
13 jun 2013
LOLA has been responsible for launching Cornetto’s new Mix Mini packs. The campaign, which is directed at an adolescent audience, searches to position the new product under the idea of “Whatever You Choose, It’s Always Good”, within Cornetto’s brand positioning of “Enjoy the Ride, Love the Ending.”
The advert for the campaign ‘Mariachis’ can be seen below:
