LOLA & Huge win SEAT account

LOLA, in partnership with digital agency Huge, has been awarded the international advertising and digital duties for SEAT, the Spanish automobile manufacturer. To service the account, the two agencies will build an integrated team based in Barcelona, where SEAT is based.

Miguel Simoes, CEO of LOLA, said: “LOLA exists to develop global creative ideas that build strong emotional bonds with people. That’s what we do; connect the heart of a brand with the hearts of people. To win the assignment to do this for an iconic Spanish brand such as SEAT is a great honour. Their product line up is strong, they are an ambitious client team. And, together with our partners at Huge, we have built a very compelling way to attract customers across both online and offline”.

Chris Hayes, Huge’s CMO, said: “We have enjoyed a terrific team dynamic with a client who is looking to innovate in digital, and to make sure that we use digital to connect to their customers in a more profound and useful way. This is a perfect brief for us”.