LOLA wins Fruttare global account

LOLA has been chosen as the agency to carry out the communication and strategic and creative development on a global scale for Fruttare. The ice cream brand, which is known as Solero in Spain, is owned by Unilever.

“The challenge we have with Fruttare is huge,” said Miguel Simoes, CEO and Partner of LOLA. “It is a global ice cream brand whose name and perception changes in various markets around the world. Our job will be to unify them all under the same identity.”