LOLA featured by El País and Cinco Dias

LOLA have this week been featured by Spain’s major national newspaper, El País, in a report noting how creative agencies are keeping up to date with the vast number of platforms available to advertise in. The report also appeared in Cinco Dias, the respected Economic daily.

With the once traditional TV ad now having been swamped by social media and other platforms, creative agencies are having to be much more strategic with their campaigns. “It’s a question of choosing the networks that your target audience use. There isn’t a single indispensable platform,” LOLA’s Partner & Executive Creative Director Chacho Puebla was quoted as saying.

The report mentioned the success of LOLA’s recent campaign for Líbero magazine as an example of this personal, well-directed trend, and Creative Director Pancho Cassis appeared in the photo accompanying the article (far left, in white).

You can read the article online here (in Spanish).