Global campaign for two new Magnums

LOLA, the Spanish agency of the Lowe & Partners network, has created the new campaign for the presentation of two new MAGNUM ice creams, Pink & Black, for the international launch of a limited edition of these two new flavours, café espresso (Black) and Champagne and raspberry (Pink).

The main idea for Pink & Black was that the two colours should reflect different aspects of our personality and that the ice creams could be eaten at different times. So LOLA made a TV ad for the campaign presenting these two new ice creams as two options for very different moments.

Global Creative Director Paulo Areas said: “Once again, LOLA Madrid has worked shoulder to shoulder with the Magnum global team to create rather more than a communication campaign: a product concept that will be rolled out over five continents.”