LOLA design “Loco” wine packaging

Bodegas Canopy comissioned LOLA to design the logo and packaging for its first ever white wine, “Loco” and the results have been reported on by many of the major Spanish media outlets.

“We avoided the standard label and we tried to lay out the concept of “Loco” (meaning ‘crazy’ in Spanish) in something more original and sophisticated. So we came up with the idea of a strait-jacket,” said Eduardo Martínez-Gil, Creative Director at LOLA.