Kiss TV are “All for the music”
22 sep 2013
LOLA is behind the latest campaign from Kiss TV, “All for the music”, with which the channel aims to position itself clearly in favour of music and against anything that may destroy it.
Working with British audiovisual artisit Mikolaj Gackowski, LOLA produced a series of videos for Kiss Tv’s campaign which showed moments from famous music videos without the music. The strapline for the campaign videos is: “If you take out their music, you take out their meaning.”
In videos such as Party Rock Anthem by LMFAO and Gangnam Style by Psy the only thing to accompany the images were the sounds of the artists singing and dancing.
