Gem Romero joins LOLA Barcelona

LOLA has named Gem Romero as Head of Planning at the agency’s recently opened Barcelona office. Romero will be responsible for brand strategies and the agency’s communication, although his initial work will focus on the development of strategy for SEAT, one of LOLA’s newest and most important accounts.

Romero, who has extensive experience in the sector working for agencies like Ogilvy & Mather and TAPSA, spoke excitedly of LOLA’s arrival in Barcelona: “it’s a luxury for the city, this new impetus of creative advertising talent arriving. But these advertisers are lucky to have LOLA here too – and I’m one of the lucky ones to have made the most of the opportunity!”