LOLA wins at Euro Effies
LOLA won a Bronze Euro Effie Award for their campaign “Magnum. Celebrating 25 years of pleasure.” created for Unilever at the Euro Effie Awards Gala in Brussels’ Cercle de Lorraine business club last night.
The campaign re-stated its iconic brand and everything it stands for in the biggest, most appetizing Celebration of Pleasure. The celebration leveraged Magnum in key territories of fashion, film, celebrities and sociability to smash sales targets and achieve unprecedented social engagement.
20 winners from 5 countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, Senior Director of Communications Planning at Mondelez International, with the United Kingdom winning 9 awards, Germany 7 and Denmark 2. Agencies from Spain and France walked away with one Euro Effie Award each.
For a full list of winners click here