Cornetto puts your tongue to the test

LOLA’s latest campaign sees Cornetto challenging ice cream fans to put their tongues to the test in the world’s first-ever online licking competition. The Cornetto Lick Challenge gives fans the chance to take on actor Nick Afanasiev, who is famed for his licking feats with his 8.9cm tongue.

Challengers need to have a webcam on their computer or smartphone. When the Cornetto appears on screen it’s time to start licking – from a distance. The faster the participant licks, the faster the Cornetto disappears. The Cornetto Lick Challenge is made up of a series of challenges including weightlifting, taekwondo and bowling amongst others and has already been widely used and shared since it launched.