LOLA campaign for Magnum “5 Kisses”

LOLA has developed a new global campaign for Magnum for the launch of a new range of ice creams: 5 Kisses. This is another example of how better results can be achieved when the Creativity & Planning departments are involved with a product and its communication at an earlier stage.

LOLA needed to give these five new ice cream flavours their own space, something that set them apart and inspired trust. That’s why, working together with the client, the agency began exploring different angles that might encourage consumers worldwide to try the new products.

“French patisserie”, was the chosen theme and the flavours of Crème Brûlée, Meringue and Red Fruits, Tiramusú, Chocolate Cake and Apple Tart burst on to the world of sophistication and pleasure with which French patisserie is associated all over the world.

The 5 Kisses advert (below) features an actress making time for a kiss, a Magnum Kiss, in Paris, the home of French patisserie.