The Sleeping Drunks Billboard.

Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping.

By the end of a Friday and Saturday night you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so the Yaocho Bar Group decided to address the issue by shaming people into behaving better.

The idea: Turn Sleeping Drunks into human billboards against excessive drinking. Armed with white duck tape, printed headlines, logos and a call to action, they turned every sleeping drunk into an anti-drinking billboard.