Beautiful in-game advertising from General Electric for Gravity Day

Back on September 8th (9/8) last year, General Electric celebrated Gravity Day (The earth’s gravitational pull is 9.8ms) by teaming up with DOTS, the no.1 mobile game, to create Gravity Mode.

This new level in the game allowed players to reshuffle their boards by pressing the GE gravity button and watching all the dots fall to the ground. The educational innovation was a huge success, with people clicking the GE button 172 Million times in one week. Great in-game advertising that people responded to.

Dots Gravity Mode from Dots on Vimeo.